Rapid advances in technology have revolutionized the film industry, requiring filmmakers to adapt and presenting new challenges for directors, according to Upendra. The release of the latest poster for his highly anticipated movie UI, coming on his birthday, September 18, has sparked excitement among fans. "Ultimately, it is the audience's opinion that matters the most," says Upendra, emphasizing the significance of their judgments. He describes the upcoming film as a project that delves into unconventional ideas, encouraging viewers to think critically and interpret it in their own way. Cutting-edge technology has been utilized to provide a captivating and immersive movie-watching experience.